What to Do After You Publish: A 90-Day Marketing Plan for Your New Book

Congratulations, you’ve published your book! This is a huge accomplishment. But the work isn’t over; it’s just beginning. The success of your book will depend on how you market it in the first 90 days after its launch.

Here is a simple, actionable 90-day marketing plan to help you get your book off to a great start.

Days 1-30: The Launch Blitz

•Announce it to Your Email List: Send a series of 3-5 emails to your list announcing the launch, sharing the story behind the book, and asking for their support.

•Run a Social Media Campaign: Post about your book every day for the first week across all of your social media channels. Use a mix of photos, videos, and testimonials.

•Ask for Reviews: Your initial goal is to get as many honest reviews on Amazon as possible. Reach out to your network and ask them to buy the book and leave a review.

•Run a Limited-Time Promotion: Consider running a launch week special, such as a discounted price or a bonus offer for anyone who buys the book in the first 7 days.

Days 31-60: The Media Push

•Start Pitching Podcasts: Identify 10-15 podcasts that your ideal clients listen to and start sending personalized pitches to be a guest on their show.

•Contact Local Media: Reach out to local newspapers, magazines, and TV stations with a press release about your new book.

•Write Guest Posts: Offer to write guest posts for other blogs in your industry, with a link back to your book’s sales page.

Days 61-90: The Long-Term Strategy

•Set Up Amazon Ads: Create a low-budget Amazon Ads campaign to keep your book visible to new readers.

•Repurpose Your Content: Start turning chapters of your book into blog posts, social media content, and videos to continue driving traffic.

•Seek Speaking Engagements: Use your book to start pitching yourself for speaking gigs at local service clubs and industry events.

Marketing a book is a marathon, not a sprint. But a strong push in the first 90 days can create the momentum you need for long-term success. The key is to have a plan and execute it consistently.

Of course, a great marketing plan only works if you have a great book to market. If you’re still in the planning stages, a ghostwriter can help you create a book that is not only well-written but also highly marketable.

A book is a powerful asset, but only if people know it exists. For more strategies on how to market your book and build your authority, let’s connect. Call or Text Paul Kealoha at (602) 849-0662.